Don't Mess with Texas pin

Don’t Mess with Texas pin

Not too surprisingly, given the love affair most Texans have with guns, people from other places coming to Texas are often frightened when they see this sign on bumper stickers or other places. I learned of one couple who actually moved out of Texas shortly after having purchased a retirement house, owing to fear of being shot. Well, it’s not that bad.

Back in 1985, Texas had a big problem with litter on the side of the highways. To battle this big, expensive roadside mess, the Texas Highway Commission launched an extensive public education campaign. Using research, we identified the state’s worst offenders and how best to reach them, and with that — the legend was born. We’ve been encouraging Texans to keep litter off the roads ever since.

From the beginning, Don’t mess with Texas has been a great success, using iconic Texas celebrities to help spread our message. We’ve enlisted the help of singers like Willie Nelson and George Strait, athletes like George Foreman and Randy White, and even a stealthy World War II-era B-17 bomber to remind Texans what Don’t mess with Texas really means.

Whether the message shows up on a billboard, TV, or computer screen, we’re proud of our advertising. Not only has it successfully captured the Texan spirit and garnered lots of attention and exposure for the campaign, it’s also helped keep tons of litter off Texas roads. To us, it really doesn’t get much better than that.